Industry opinion

• The importance of prototyping

  28th July 2025

  They say a picture tells 1000 words. Well a prototype answers over 1000 questions. I have prototyped for years whether the project needed it or not. Most if not all my work is done in CSS and HTML with a smattering of jQuery. Responsive web design has kind of forced it on to us in […]

• Stop doing these things

  28th July 2025

  First blog post of the new year and it’s almost April so my bad. Today I am writing about portfolios and CVs as I have spent the last few months going over so many as we look to expand our design team at the agency. Whilst going through them all, you start to see similar […]

• eCommerce design not as easy as you think

  28th July 2025

  As a designer and developer, I always want to push forward new ideas and ways of thinking about design for the web and eCommerce. It’s often put to me that a lot of eCommerce stores look the same and could in essence be selling anything as is the nature of how it looks and more […]

• Using AI to improve designs

  3rd July 2025

  First off, I never planned to write a blog post about AI but today I used it for something that improved my designs a lot. A few days back, I posted a link to a website that had hit social and was getting a lot of attention. I think it’s a lovely well considered bit […]

• Decline of web craftsmanship

  3rd July 2025

  I was thinking back to the old days of a time where I spent a great deal of time creating a design and building it with so much love and care, thinking of every detail and not being scared to try out new ideas. Everything was unique, it felt personal and was a labour of […]