14th January 2013
I’m sure many of you have seen the ITV rebrand. It’s collected a few comments on the way, the best being “It’s like a complicated sex toy”. It was announced before Christmas and to be honest I wasn’t really a fan. But having now seen the logo in action and a fresh outlook, I think it’s actually rather nice.
ITV have dropped the 1 from the name, have introduced plenty of colours. Different colours for different types of show.
As well as ITV1, channels ITV2, 3, 4 and CITV have been given a new lease of life too.
Anyway, enough from me, have a look at this video explaining why they did it.
What do you think?