I’m sure many of you have seen the ITV rebrand. It’s collected a few comments on the way, the best being “It’s like a complicated sex toy”. It was announced before Christmas and to be honest I wasn’t really a fan. But having now seen the logo in action and a fresh outlook, I think it’s actually rather nice.

ITV have dropped the 1 from the name, have introduced plenty of colours. Different colours for different types of show.

As well as ITV1, channels ITV2, 3, 4 and CITV have been given a new lease of life too.

Anyway, enough from me, have a look at this video explaining why they did it.

What do you think?